Foundations – Creativity Fluency – The 5 Is

Creativity is often sited as one of the most sought after abilities in the 21st century. Often referred to as out-of the-box thinking, creativity holds the key to resolving many global issues. As well as leading to more satisfying and meaning ful life. Yet, numerous studies cite that creativity decreases throughout a student’s school years. Sir Ken Robinson, in the previous post, talks on how schools may actually kill creativity. There is a belief that says only  a few are creative – artists, perhaps dancers and musicians.

We are all creative!

From the book, Literacy is NOT Enough: “Creativity is the currency of the 21st century. Creative individuals and nations are poised to prosper. The new Third World will be the nations that have to import creativity. Let’s be clear. This isn’t about some far-off murky future. It is already happening. As routine cognitive work and manufacturing jobs are outsourced, the only jobs left are likely to be creative-class jobs – the jobs that require higher level thinking. Nonroutine cognitive work that can’t be outsourced, replaced by software, or automated will be in high demand. Businesses are turning to creativity like never before.”

In this video Lee Crockett explains the 5 Is of Creativity Fluency:


Identify: Begin by preloading your brain with the data of the current problem. Start by asking yourself what your task is and what you need to create. This brings meaning and relevance to the problem.

Inspire: Inspiration can come from anywhere: scanning remote memories, visualizing, flipping through magazines, going to a museum, looking at colour photo books or web sites, brainstorming over coffee, wandering around a bookstore, or listening to music.

Interpolate: The left brain’s job is to analyze the sensory inputs that are constantly arriving from the right brain’s playground of inspiration and to connect the dots by searching for patterns, alternate meanings, and high-level abstractions.

Imagine: As you toggle back and forth in the process from Inspire to Interpolate, discarding extraneous information, you start to home in on a possible solution. Continue searching, and the moment will come when the synthesis of Inspire and Interpolate unites in the birth of an idea.

Inspect: Does our idea meet the original criteria? Does it match our definition? Is it feasible? Will it work? Can it be accomplished within the existing time and budget?


One response to “Foundations – Creativity Fluency – The 5 Is

  1. I really like what you guys are up too. This sort of clever work and reporting! Keep up the terrific works guys I’ve incorporated you guys to our blogroll.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s